All customers should be aware that our standard premium rate service agreement has recently been updated. Please use the link below to download the latest service agreement:
Premium Rate Telephony Service Agreement Ver.2.160508
This agreement applies to all past and current customers who have purchased and promote premium rate services from Bluewave Media Ltd.
What is Fraud Traffic?
Our definition of “Fraud Traffic”, as detailed in our standard premium rate contract, is as follows:
1.1. ‘Fraud Traffic’ - any traffic which British Telecommunications (“BT”) plc or any telecommunication carrier that transmits traffic to Bluewave Media or BT plc is unable to bill or collect, or where;
1.1.1. there is a reasonable expectation that the End User is not likely to pay their telephone bill because the calls are disputed as not originating from the telephone line for which the respective end user is responsible.1.1.2. calls are being made to inflate payments due from Bluewave Media, (known as Artificially Inflated Traffic, or AIT).
1.1.3. the income received by Bluewave Media is less than the rate given to the Customer, (this would not apply should this be caused by a pricing error).
1.1.4. there is repeated calling from the same number, by repeated the parties mean continual or sporadic, or habitual, where it is proven there is a repeated pattern of an origination number dialling a premium rate number.
1.1.5. any traffic which is electronically generated by a computer or some other electronic software, or continually dialled from a human operated call centre.
Fraud Traffic Procedure
Where we, our suppliers, or the networks suspect that your account is generating revenue through Fraud Traffic or shows signs of AIT (artificially inflated traffic), your account will be flagged for review and you will be asked to provide evidence that your traffic is genuine. During this time all revenue will be withheld. Examples of evidence could be:
Please also note that when providing proof of promotion, that we, or our partners may contact the publications in question to confirm your advertisment placement.
Generally speaking, if the traffic in your account is genuine, then it will never be flagged for review in the first place. AIT and fraud traffic tends to be very easy to spot and we work pro-actively to keep scamsters out of our systems.
Regards,
Bluewave Media
With more and more people continuing to use blog software such as Wordpress to promote their products and services, it is increasingly important to optomise your blog as much as possible. One way to do this is through your blog’s “ping” list.
Ping services allow you to automatically notify blog directories and search engines that your blog has been updated. The more services that your ping list contains, the higher the chances of your blog posts receiving traffic from those sources. Please feel free to take the list below, which we use on our own blogs, and use it for your own blogs.
http://blogsearch.google.com/ping/RPC2
http://1470.net/api/ping
http://api.feedster.com/ping
http://api.moreover.com/RPC2
http://api.moreover.com/ping
http://api.my.yahoo.com/RPC2
http://api.my.yahoo.com/rss/ping
http://bblog.com/ping.php
http://bitacoras.net/ping
http://blog.goo.ne.jp/XMLRPC
http://blogdb.jp/xmlrpc
http://blogmatcher.com/u.php
http://bulkfeeds.net/rpc
http://coreblog.org/ping/
http://mod-pubsub.org/kn_apps/blogchatt
http://www.lasermemory.com/lsrpc/
http://ping.amagle.com/
http://ping.bitacoras.com
http://ping.blo.gs/
http://ping.bloggers.jp/rpc/
http://ping.cocolog-nifty.com/xmlrpc
http://ping.blogmura.jp/rpc/
http://ping.exblog.jp/xmlrpc
http://ping.feedburner.com
http://ping.myblog.jp
http://ping.rootblog.com/rpc.php
http://ping.syndic8.com/xmlrpc.php
http://ping.weblogalot.com/rpc.php
http://ping.weblogs.se/
http://pingoat.com/goat/RPC2
http://rcs.datashed.net/RPC2/
http://rpc.blogbuzzmachine.com/RPC2
http://rpc.blogrolling.com/pinger/
http://rpc.icerocket.com:10080/
http://rpc.newsgator.com/
http://rpc.pingomatic.com
http://rpc.technorati.com/rpc/ping
http://rpc.weblogs.com/RPC2
http://topicexchange.com/RPC2
http://trackback.bakeinu.jp/bakeping.php
http://www.a2b.cc/setloc/bp.a2b
http://www.bitacoles.net/ping.php
http://www.blogdigger.com/RPC2
http://www.blogoole.com/ping/
http://www.blogoon.net/ping/
http://www.blogpeople.net/servlet/weblogUpdates
http://www.blogroots.com/tb_populi.blog?id=1
http://www.blogshares.com/rpc.php
http://www.blogsnow.com/ping
http://www.blogstreet.com/xrbin/xmlrpc.cgi
http://www.mod-pubsub.org/kn_apps/blogchatter/ping.php
http://www.newsisfree.com/RPCCloud
http://www.newsisfree.com/xmlrpctest.php
http://www.popdex.com/addsite.php
http://www.snipsnap.org/RPC2
http://www.weblogues.com/RPC/
http://xmlrpc.blogg.de
http://xping.pubsub.com/ping/
If anybody has anything to add to this list, please leave a comment.
PhonepayPlus, the phone-paid services regulator (formerly ICSTIS), has today published a Statement of Application setting out how it proposes to apply its Code of Practice to services offered on 0871 numbers, which it will assume regulatory responsibility for in 2008. PhonepayPlus believes that its proposals will boost consumer confidence in the use of 0871 numbers by setting clear rules governing price transparency.
To view the full Statement, please visit www.phonepayplus.org.uk/news/consultation_papers/statementsfollowing.asp.
Click here to view the accompanying media release: www.phonepayplus.org.uk/news/media_releases/default.asp.
Bluewave Media is committed to providing responsible and compliant services. We can provide all our telephony and SMS customers with free advice and guidance on all compliance issues.
All customers and partners who receive regular revenue payments from Bluewave Media Ltd are now included in our “Self Billing” system. This means that each month, as your revenue figure is calculated, we will also generate an invoice for your accounting records. This document acts an invoice from YOU to US.
If you are VAT registered, you will need to provide us with your VAT number and a copy of your VAT certificate. We will then be able to add the VAT figure onto your self billing invoice. Please note that we will not be able to pay VAT on your payment unless we are provided with a valid and current VAT number for your company.
Revenue payments and self-billing invoices for both telephony and SMS customers will be sent out on or around 15th of each month (45 days after month end).
Updated as of 01 September 2007
If you’ve ventured into the print advertising scene in the past, or you are a current advertiser. You’ve no doubt found out how easy it is to waste your budget and lose money quickly. However, at the same time, print advertising can be a very profitable method of promotion, with a quick turnaround on investment. Many people are making small fortunes through their print advertising operations.
Below are some of the main points to consider when using print advertising as a method of promotion:
Effective tracking of campaigns – using multiple numbers of the same service to track variations in ad design and places of publication. Sometimes something as simple as a change of headline text can switch an ad campaign from a loss to a profit. We are happy to provide multiple numbers for use in different campaigns.
Negotiation with the publishers – advertising salesmen will generally offer you their book price from the start, which they will expect you to negotiate downwards. I would half the initial cost straight away. Once you build a rapport and they know you are a serious advertiser, they will generally be accommodating. Ask them for “late space” deals, which all publications have available when their deadline is approaching.
Making use of residual effect – basically, most publications have a long tail effect. This is especially apparent with adult magazines, which can produce income for up to 2 years from date of publication. The more adverts you have out there, the larger the base level of residual income, you are creating. Over time, this makes your advertising efforts more likely to turn a profit when taking into account your overall portfolio.
Thinking outside the box – there is clearly a lot of competition in the print industry from very established players. You may find that publications such as FHM actually have exclusivity deals with other providers and will not allow the advertising of adult services. It’s important to look at how you can do things differently. Most people will follow the crowd. All you need to do is get a copy of the daily sport and you will see thousands of similar ads. What is going to make your advert or proposition different and unique? Sometimes it is possible to “spin” an existing idea or service to appeal to a different audience, for example.
Economies of scale – let’s take the daily sport, for example. In terms of £ per column inch cost, we found that this figure could be drastically slashed by buying a half page and then splitting it up into smaller advert units. This space could even be resold (as an agency would do) to recover the cost. You could resell a quarter page, probably cheaper than from the sport direct, and recoup enough money to effectively make the other quarter page “free” for you. This is obviously easier said than done but you get the idea.
Advertisement Size - In terms of visibility, we normally recommend quarter pages or larger in publications. The smaller ads tend to get lost in the competition. We found the better % returns on investment came from the larger sized adverts. They are also normally discounted in terms of £ per column inch, and therefore obviously better value.
Run length – most publications offer further heavy discounts for booking space in advance. If you book space for the next 12 months, you can expect a much better deal. You can also then normally negotiate the better positions. i.e. inside covers, top right pages, etc etc
Payout rates of services - This one goes without saying. Getting the best possible payout rates for your services can actually be the difference between making and losing money for some people. Across the industry, payout rates vary wildly. Bluewave Media offers competitive payout rates and can almost always match or exceed your current supplier rates. If you are considering allocating a budget to print advertising, please feel free to contact us to see if we can improve your payouts for you.
The main point you should take away from this article is that print advertising is not necessarily the “get rich quick” solution that many people think it is. It can however, produce extremely impressive results, if you can get the various factors correct and working for you.
We have strong links with several agencies who specialise in premium rate advertising. Please contact your account manager or call 01637 879100 for details.